App Monetization Google AdSense vs. AdX: A Detailed Comparison for Publishers For website owners and bloggers aiming to monetize their content, Google’s advertising network offers two primary avenues: AdSense and AdX. While both platforms facilitate connections between publishers and advertisers, they differ significantly in…
App Monetization What is Header Bidding? Header bidding stands as a revolutionary programmatic advertising approach empowering publishers to auction their ad inventory to multiple ad exchanges and networks simultaneously. In contrast to the conventional waterfall method, where inventory is…
Display Monetization Ad Manager Sticky Side Rail Ads In the dynamic realm of digital advertising, publishers are continually exploring innovative methods to enrich user experience while maximizing revenue potential. Among these strategies, sticky side rail ads, also known as anchor ads,…