App Monetization Google AdSense vs. AdX: A Detailed Comparison for Publishers For website owners and bloggers aiming to monetize their content, Google’s advertising network offers two primary avenues: AdSense and AdX. While both platforms facilitate connections between publishers and advertisers, they differ significantly in…
App Monetization What is Header Bidding? Header bidding stands as a revolutionary programmatic advertising approach empowering publishers to auction their ad inventory to multiple ad exchanges and networks simultaneously. In contrast to the conventional waterfall method, where inventory is…